Note to self: if you look before you post…
you might actually find a blog for Michael @ Zingee, linked from TechCrunch. 
I also should probably read smh.com.au in future, not just The Age site.
Seems they travelled a similar path to one of my previous employers, via the ANZATech conference. I’ll leave it as an exercise to the reader to figure out which company that was. Hope it works out better after Demo than it did for the guys from Foursticks 
Nice work guys, keen to see the video when it’s up on the Demo website.
View my LinkedIn profile